There is a very strong global market trend towards natural, organic products that are effective supported by scientific evidence. This is resulting in very fast growth rates in the market. Ozonated oil based products in particular have experienced very significant growth rates well above the global industry average.
Market research studies and consumer surveys, such as McKinsey´s, provide insights and reveal several key trends shaping the market:
- Demand for Natural and Organic. Consumers are seeking a more holistic approach to health and choosing natural and organic products.
- Effective and Scientifically Proven. Products supported by scientific evidence and data hold more credibility and trust amongst consumers.
- Improved Women´s Health. Women´s health products are on the rise across a range of needs such as menstrual-care, sexual health and other products.
- Healthy Aging. Roughly 70% of consumers in the UK and US and 85% in China indicate they have purchased more in this category recently.
- A Higher Focus on Prevention. There is a strong shift towards prevention over cure, emphasizing healthy habits and proactive actions.
- Healthcare Professional Influence. Recommended from doctors, dermatologists, nutritionists, and healthcare professionals remains a strong consumer choice.
- Gut Health. A staggering 80% of consumers in China, the US and the UK consider gastrointestinal function or gut health as crucial and 50+% want more products.
- Longevity. The search for longevity is a growing trend, 70% of consumers are planning to buy more in the near future.
- Fitness, Sleep and Weight Management. Traditional wellness areas like physical fitness, getting appropriate sleep and maintaining a healthy weight continue being important to consumers, even while new trend emerge.
Our products directly address the first seven trends indicated above, demonstrating a strong alignment with current consumer and market trends. The global natural cosmetics and food supplements market boasts a Compound Annual Growth Rate (CAGR) of 5-10% a CAGR of between 5 and 10%. The Ozonated oil and therapy market growth is exceeding this range significantly. Some leading laboratories within the sector have seen exceptional growth, exceeding 20% annually. This is a truly thriving market with enormous potential.
REFERENCES
- “The Future of Wellness survey”, January 16, 2024, McKinsey